Brief –
To interpret the project theme 'IT happened on this day' and create a delivery platform that demands the reader's attention. To create a solution that answers the brief and addresses the norms of information architecture whilst evoking an emotional response from the reader.

Solution –
The day I chose was Leap Day. Few of us know the reason why we have Leap Day's. The reason that we do is that a year is actually made up of 365.24 days and not 365 days as is commonly known. Leap Day therefore makes up for the time we have not accounted for. This time phenomenon led to the creation of 'Leap Day Foundation'. Instead of traditionally donating money or material objects to foundations in need, Leap Day Foundation is based on the idea of donating TIME to someone or an organization in need on Leap Day.

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© 2012 Laura Mifsud
@lauramifsud | | +44 (0)7894 064 075